OMG. I wrote a BOOK: The 52 Lists Project!

Well guys, I've been pretty quite on the blog for the last year or so. And you know what I did with that time? I wrote a freakin' book! In May of last year, I proposed the idea of transforming the ever popular 52 Lists Project that I've done on my blog in 2013 and 2014 into a real life book and my favorite publisher Sasquatch Books said YES! the 52 Lists Project is now a journal filled with gorgeous hand drawn fonts, illustrations, photography and of course, 52 lists accompanied by thought provoking prompts and ways to take action to transform your life.

In the past, I wasn't able to keep up with the 52 Lists Project on my blog because of opening mooreaseal.com and then opening a brick and mortar store. No big, I wasn't busy at all ;) But I really missed working on this project on my own and engaging with so many inspiring and encouraging women who also loved participating in the 52 Lists Project. So I thought, you know, we can totally transform this into a journal. So we did! And to keep that community element going, we created the #52ListsProject hashtag! I managed to snag the wonderful, sweet, and incredibly creative Julia Manchik to do all the photography and illustrations so I could just focus on content and the overall design, art direction, and photoshoot direction. And I gained such a sweet friendship out of our creative partnership.

I am a really lucky first time author, guys. A lot of times, when a person publishes their first book, they have little to no control over the overall design and vision of the book. Crappy, right? By some magic, I was lucky enough to work with a publisher who truly believed in my creative vision and let me art direct the entire process. I chatted with so many other authors about their experiences writing their first book and I was blown away by the bad experiences so many people had. I went in expecting to have a lot of my ideas shot down, based off of advice and experience from other people. But to my happy surprise, I can say for a fact that I loved every single minute writing the journal and art directing. And it perfectly embodies everything that I wanted. Thank you Hannah Elnan, my book editor, for pushing me when I needed it as it only inspired me more and helped me to clarify my vision. Thank you for believing in my vision and my voice. I can say truthfully that I gained multiple friends out of working on this book all together. I feel so lucky.

M E  +  J U L I A ! 

Well now that I've emoted just how special the whole experience of writing it truly was, how about if I share more about the book itself! Inside you will find 52 lists that are split up into 4 seasonal sections. I spent a lot of time thinking about the sorts of universal questions, celebrations and hardships that most people go through throughout the changing seasons. I know for myself, in the Winter, I still feel like I am hibernating and planning for the year ahead and what I want. In Spring I am seeking a way to center myself and refresh. In the Summer I search for ways to look outward, discover myself and explore the world around me. And in the Fall I like to take time to reflect on where I have been and what I want to be proud of and comforted by.

And the book is laid out just like that! Just like my 52 lists blog project, Each week of the year is counted for in the book, and a list prompt has been chosen thoughtfully to meet you right where you are as you navigate your year ahead. No more negative self talk in the Winter as the winter blues set in, list the happiest moments of your life so far to remember what brings you joy. No more stressing about cleaning your house or getting fit in the Spring, why not focus on what cleanses your mind? In the Fall, no more stressing about family get togethers and holiday expectations, list out your your greatest comforts and get back to your inner peace. :)

I want this journal to become your new best friend, that companion that is always by your side reminding you that only YOU dictate your happiness, your strength, positivity, and power. You have SO many amazing insights already inside of you, and with the 52 Lists Project, you get to discover those insights in the clearest and easiest ways, simply listing out your thoughts and taking action to turn that list into a source of wisdom and empowerment.

You can pre-order the 52 lists Project now on my website mooreaseal.com. We had already sold well over 100 copies so far before I even got to tell my blog followers. Woah. SO, because of that, we are extending the opportunity to get a signed copy of the journal if you are within the first 200 people to pre-order the journal! So head over now and grab your copy!

I'm SO excited to hear what you think of it as I know so many people have wanted me to re-start the project on my blog. Here's an even better way shaped in the form of a beautiful book and keepsake. So excited!


Crazy About Pattern

Blue Pattern Play from MooreaSeal.com


This summer is all about adding something a little wacky, a little quirky, a little unexpected, and a little patterned to your everyday outfit. If you are feeling hesitant about investing in a wild patterned outfit, why not try something a little more subtle through playing with patterned accessories! We have been trickling in tons of new patterned products to mooreaseal.com over the last few months, and we have a great range of options from subtle to totally wacky.

If you are looking for something a little more classic and soft in it's patterning, try this beautiful blue handmade scarf we just got into the shop this month! It's one of my personal favorites to throw on over a neutral colored top and jeans and my favorite tan sandals. For those minimalists who are looking to amp up their accessories game and play with pattern in a structured and graphic way, this necklace by Maslo is the perfect option. I love how bold it is and how each shape combines together to create a modern pattern.

If you're a little too nervous to add pattern to an outfit, add it to your home decor and office stationary! This quirky colorful planner by Poketo, our favorite office goods designers, is brand new to the shop. I am head over heels in LOVE with it. A fresh new planner makes any task feel more fun, especially if you pair your planner with this silly bunny pen. :) If you haven't seen these stunning patterned ceramic coasters yet, it's about time to check them out. I have managed to fill my home with a lot of very neutral items, and summertime has me itching to add a touch of color and pattern to my living room. These coasters are a gorgeous way to highlight handmade in your home to give it that needed touch of charm and personality.

Need some more pattern-spiration for bring more life and light into your outfits and home?


Pop Up Shop! Abacus Row at Moorea Seal

We have been planning out lots of fun Summer events at my shop here in Seattle and up next is a pop-up shop with one of our favorite designers that we stock in our shop, Abacus Row! Be sure to stop by our shop at 2523 3rd Ave, Seattle WA Saturday, June 26th 2015, to meet the designer Christine and to try on all of her beautiful bling. She has tons of new styles that we are so excited to see in person. 

Abacus Row Pop-Up Shop
2523 3rd Ave
Seattle, WA 98121

11am - 4pm
Saturday, June 2th


GIVEAWAY // 2 Pairs of TMBR Sunglasses

It's time for a giveaway! Today I am partnering with Tmbr, makers of gorgeous wooden sunglasses, watches, iPhone cases and more. Something I notice is that with a lot of wooden accessories like sunglasses or watches, the overall look is bulky and kind of cheesy. I love that Tmbr offers a much more sleek and modern look with their wooden accessories, and these sunglasses are my favorite!

100% Real Rosewood Temples
Stainless Steel Flex Hinges
Acetate Frames
100% UVA/UVB Protection
Polarized Lenses
Come with a Sunglasses Bag

There are multiple ways to enter and you'll get multiple entries by entering a variety of ways, you choose how serious you want to get into this :)

ENTRY 1: Visit tmbr.com and leave a comment here letting me know your favorite accessory.
ENTRY 2: Follow Tmbr on Instagram and leave a comment here letting me know you followed.
ENTRY 3: Follow me on Instagram and leave a comment here letting me know you followed. 

This giveaway closes Thursday, June 11, 2015