Blog Design // Floral Gravity

Around Christmas, I finished up this blog design for Sanaa from Floral Gravity that I had been working on in the late Fall.  This was a really fun project because it really challenged my normal color choices and encouraged me to find a way to make primary colors look less child like and more feminine and elegant.  Sanaa is an architecture student who was interested in balancing her love for clean, structured design with a flare of whimsy and femininity.  She loves florals, as is obvious by her blog name, and I wanted to incorporate a classic floral feel into her design while adding whimsical elements like the floating navigation buttons in the clusters of flowers to keep the overall vibe feeling dreamy and fresh, not getting too serious.  We were inspired by the warmth and balance of textures in the movie Amelie and included a antique book cover texture in the background to bring that warm and cozy feeling into the blog.  I think the design turned out so well and really reflects her personality:  focused, well organized, whimsical, feminine, classic but with a little bit of something new, colorful, a little quirky, intelligent, a reflection of a dreamer and a thinker.

My favorite part of the design would have to be the painted flowers.  It took us awhile to figure out exactly how to use florals in the design, and I ended up painting these flowers with gouache and then added them into the design.  I think the hand painted look gives the blog that touch of warmth and detail that we were going for.  What do you think?

Be sure to head over to Sanaa's blog Floral Gravity to welcome her to her new blog home!