7.1.12

Blog Design // Floral Gravity


Around Christmas, I finished up this blog design for Sanaa from Floral Gravity that I had been working on in the late Fall.  This was a really fun project because it really challenged my normal color choices and encouraged me to find a way to make primary colors look less child like and more feminine and elegant.  Sanaa is an architecture student who was interested in balancing her love for clean, structured design with a flare of whimsy and femininity.  She loves florals, as is obvious by her blog name, and I wanted to incorporate a classic floral feel into her design while adding whimsical elements like the floating navigation buttons in the clusters of flowers to keep the overall vibe feeling dreamy and fresh, not getting too serious.  We were inspired by the warmth and balance of textures in the movie Amelie and included a antique book cover texture in the background to bring that warm and cozy feeling into the blog.  I think the design turned out so well and really reflects her personality:  focused, well organized, whimsical, feminine, classic but with a little bit of something new, colorful, a little quirky, intelligent, a reflection of a dreamer and a thinker.


My favorite part of the design would have to be the painted flowers.  It took us awhile to figure out exactly how to use florals in the design, and I ended up painting these flowers with gouache and then added them into the design.  I think the hand painted look gives the blog that touch of warmth and detail that we were going for.  What do you think?

Be sure to head over to Sanaa's blog Floral Gravity to welcome her to her new blog home!

25 comments:

a cup of subtle tea said...

Gorgeous work! You are an artist that I not only look up to but am frequently inspired by :)

xoxohannah
a cup of subtle tea

Joy said...

looks absolutely lovely! i was wondering if there was a quick and easy way of making the ribbon/flags in PS?

Jennifer Young said...

floored by this beauty moorea! absolutely beautiful work. had to pop on over to your blog from instagram to see more. thanks for the inspiration! hope you're well--and happy new year! xo!
j.

Leslie {side of blue} said...

Oh wow, that is gorgeous!

Kirsty said...

This is fantastic! Later in the year I know exactly who I'm coming to for a blog makeover, your work is wonderful.

Emily said...

I have to say I think this is the prettiest blog design I have ever seen. It is cute and professional at the same time. It's also so clean and easy to navigate you did an incredible job!!!

Megan Frock said...

I looove it! My blog is needing a revamp itself! Your new banner is lovely too!

Caiti said...

This is GORGEOUS. I love the femininity balanced with white space. So many "pretty" blogs look so cluttered. Amazing job!

Shewearscrazywell said...

Sooo good! Hearts, Janna Lynn

eef said...

Beautiful job! I love that you painted the flowers--such a unique touch!

Violet Bella said...

its absolutely gorgeous moorea! love it, and i dont like primary colors. you did a fab job!

Katrina said...

wowow, AH-mazing. gorgeous all the way. you've done a good job.

xo katrina
theyoungbridgetjones.blogspot.com

Chelsey - The Paper Mama said...

lady, you are so talented! i love it. inspiring me to break out my old gouache paints.

Angie said...

Oh, Moorea! You have such fantastic taste and skill. You did a LOVELY job!!! I wish I could hire you right now. <3 Have a splendid weekend, lovely!

Becky from The Tiny Nest said...

This is so gorgeous! I love that it's so different from your personal work, but it still has your pared-down sense of style.

Alejandra said...

Those handpainted flowers are GORGEOUS-- excellent work!

Ruzu said...

i like the colors and flowers :D nice work!!

wrecklessgirl said...

amazing!

Jennifer M. said...

Wow - very cute!! Someday I will learn to design this well! Very inspiring. :)

Sanaa. said...

Moorea thanks so much for showing off the design of my new blog! You did an amazing job. I love it so much :)

chantilly said...

i *love* it!! wonderful job, moorea :)

Kacie @ A Collection of Passions said...

You are so skilled. It looks fantastic.

Kacie

sarah said...

hi moorea!!!!! i love the updates that you have done to your layout!!! looks great. and this design featured here is lovely as well.

xoxo

Liz said...

It's BEAUTIFUL!!!

Danielle said...

I'm kind of amazed.