5.7.13

The BIG Secret Project REVEAL!


photos by Margaret Jacobsen

Have you been wondering why it's been so quiet around here lately?  I've been getting emails from lots of readers asking why it's been so quiet and why I haven't been able to keep up with the 52 Lists Project the last 3 weeks.  My apologies for that, and don't worry, it will be back soon :)  I've just been working very very hard at something pretty huge over the last few months and we are getting down to crunch time in the next few weeks as we prep for the big launch.  Do you want to know what my team and I have been working away on?  It's time for the big reveal!


I'm so excited to announce that I am launching a new online retail site at the end of July!  Over the last few months, I've gone from working by myself to partnering with a business partner and hiring on an amazing staff.  This has been a huge team effort and I have been so grateful for each and every contribution from our staff and friends.  Time for a shout out :)

ON OUR TEAM
Reed, my co-owner and business partner, marketing specialist.
Jenette, our partner and operations manager.
Allie, our  copywriter.
Margaret, our editorial photographer.
Tram, Aneta, & Emilee, our in studio interns.
Elanor & Asia, our blogger and design interns.
On my end, I've been juggling a few different positions besides being the founder and co-owner.  I've been heading up all the buying (We have over 700 products ready to go for launch!), all the design for the site, all the product photography, handling all the social media planning, and a few other bits and pieces.  It's been a whirlwind and possibly the most exciting and crazy season of my life :)

A LITTLE ABOUT WHAT YOU'LL FIND ON THE SITE
The site will be focused on a few things I am really passionate about, blending all the best things together.  Not only will I be selling my jewelry on the site but we've carefully chosen over 30 amazing handmade designers whose products will also be featured along with a few manufactured goods.  The categories range from women's accessories to paper goods to home decor and more!  It's a fully stocked space for you to find all of the accessories to fit your lifestyle, from your personal styling to home styling and gifts for those you love.  My love of curating beautifully crafted goods has hit a new high!

THE MEANING BEHIND IT ALL
Something really special about our site is that not only is it full of gorgeous products but there is meaning behind what we do, beyond the beauty and practical needs of the store itself.  As you already may know about me if you have followed my blog for awhile, I deeply care about a few specific social causes.  I care about empowering others, especially women.  I care about bringing good into the world and my closer communities.  I care about working hard, taking the hardships of life and using them as motivation to do better and be better, to do great things.  Well the motto for our team for the last few months as been "DO GOOD, DO GREAT."  We want to be successful as a business, of course, but beyond that, we want to do something really good with our work.  A common theme in my life and in the life of my business partner Reed is that we know that our efforts can only go so far if we are just working for the goals of our singular selves.  It's so much easier to burn out when all that drives you is what is within yourself.  As an important part of our business, we have decided to turn our eyes and drive outward to find true motivation in all our efforts which is why giving back to social causes is an essential part of the site!
With every purchase that is made, 7% of all proceeds will be donated to various worthy Non Profits.  We have chosen 5 different categories of Social Causes, within which, various Non Profits will be featured on a rotating basis.  You'll be able to shop by product type, by designer, and by social cause!  I'll explain more about this special part of our site in another post next week :)

I hope you are just as excited as my staff and I are about the new site!  Get ready to find some beautiful treasures, support handmade designers, and give back to great causes all at the same time!  Let's do good and do great together!  Please sign up for our mailing list to get some inside scoops, updates, and maybe some discount codes and gifts too!

24 comments:

Jesi Yvonne Langdale said...

This is awesome! And I am very glad to hear that you'll be helping out with various organizations, this is really uplifting news. I'll be praying for your success and that your business will bring hope and help to those in need. :)

luzmaría Alam said...

Congrats!! :D I wish the best in this new project

Roots and Feathers said...

sooooooooooooooooooooooooo excited!

Erin Maurer said...

Awesome sauce!

Noor said...

How great I can not wait to take a look.

Natalie Britton said...

Moorea, this is amazing! You are such an inspirational woman. I am SO looking forward to witnessing the growth of your business and seeing how wonderful it will become. I absolutely LOVE how 7% of the proceeds will go to non-profits. I might just become your #1 customer! :)

♡ Natalie of LIVE TEACH ALASKA

Ladies in Navy said...

how awesome! can't wait to see
kw ladies in navy

Natalie said...

That's great! Good for you! I am so excited for you, that's really incredible.

Jennifer Stinnett said...

You are such a great inspiration! Everything you create is magical, I cannot wait to shop!

Sara Strauss {Sincerely, Sara} said...

Wow, that's so exciting!! Congrats! Can't wait to see the website!
~Sara
Sincerely, Sara

Janine Francolini said...

Woooweeeeee - so excited about this. Cant wait to shop and work with you xoxoxo Janine

Moorea Seal said...

Thank you Janine! I am SO thrilled that you are working with us!
Hopefully we can meet sometime soon :)
xo Moorea

anissa ljanta said...

Can't wait! One of my blog readers put me onto your blog a few weeks ago and I am hooked...exciting time to come along huh?!

whitney @ thecurtiscasa said...

Ahh awesome! Congrats Moorea!!! Can't wait to shop your shop :)

Emily Elizabeth said...

Yay! That's wonderful news. Congratulations!

Katie | FashionFrugality.com said...

So many congratulations! How exciting!

Can't wait to stop by to shop - shopping is awesome but it's even better when it combines a portion of it going to a greater cause. :)

katrina said...

such exciting news! congratulations, moorea!!

Melissa at bubbyandbean.com said...

Yaaaaaayyyy!

Melissa said...

Congratulations! What a big deal! x

Melissa
http://wildflwrchild.blogspot.com

Lyndsay R said...

This sounds super rad Moorea!! Its amazing to see what you've done since college :)

Ffion said...

That sounds awesome! Wishing you soooo much luck with this project, it sounds great!

Zoe Gruss said...

Congratulations on the new site! I have no doubt that the site is going to be a great success! I think it is fantastic that you are getting involved with the non profit organisations. To donate a percentage of every purchase to a charity is a great way to give back and also for your readers to give back to specific charities! All the best of luck with the site - I cannot wait until it is up and running!

Marlene Escalera said...

Congrats!! I can't wait for whats its store. Much luck & success!

Brenda Wilkerson said...

This is awesome and I'm sure you'll be very successful! Congratulations! :)