The Big Anniversary

I can't believe it has already been 2 years since we opened the doors to my storefront here in Seattle, WA. It's so cliché to say, but in some ways it feels like its only been a few weeks since we launched this venture for my brand and in other ways, WOAH, it really feels like we have been working immensely hard at this for years and years. At the end of the day, it's thanks to you guys, my friends, followers, and customers who keep my business going. Even with all of the countless hours we work overtime to grow this company, it wouldn't be alive and sustaining itself without your support.

Truthfully, honestly, it really really means so much to me personally every single time I see an online order come through or an in store purchase. Even though my store front is just 2 years old, I've actually be working at all of this for over 7 years. And even beyond that, I've dreamt of being my own boss since I was a little girl. I just had no idea how much sacrifice and hard work and sweat and tears would be needed to make all this happen and I had no idea that finding your own marker points of success is an inner decision, not one the world can dictate to you. I've gotten to at least where I am at now because of those sacrifices, because of that hard work, and because of your kindness and belief in me. And even 7 years in, I'm learning how to believe in myself, take pride in what I've done, and be at peace in all the successes and failures. I'm very lucky that so many people tell me these days that they are amazed at my success. But at the end of the day, only you can determine what success means in your own life. And even after 7 years of building my own business, I still am critical of myself, I'm still self conscious, I'm still nervous and allow self doubt to creep in, I still compare myself to others and think, "oh you're not doing good enough." I still battle imposter syndrome. I fight back anxiety and depression every single day. And so even with the kindest compliments, I still have a hard time seeing the full truth of my accomplishments, owning my what I've achieved so far, and believing in my own success. I'm not saying that to appear humble. I'm saying it because it's the honest truth.

At this 2 year point of my store front marks so many more important landmarks for my career. It's been almost 3 years since we launched mooreaseal.com which feels like a lifetime ago. It's been 3 years of my staff believing in my vision and investing so much of themselves into making this all reality. I owe so much to my team of co-workers and friends and it's an honor to work beside them daily. The pressure to be my best for my team is wild and heavy at times, but it's because I love them so so so dearly, I am so grateful for each of them and their own sacrifices and hard work, and I want to truly do all I can so that I can contribute to their own personal successes and accomplishments. Though my name is on the business, this isn't a one woman show. It's the people on my staff that make our website and store front magic happen. And like a devoted mama, I want to be all and do all that I can to support, love and give to this team of people I appreciate and admire so much.

It's been 3 years since I start The 52 Lists Project as a series on my blog, and now it's a book. It has been 4 years since my own jewelry line was stocked in over 40 stores across the world and since my following on Pinterest motivated me to expand my business. It's been 4 years since I left my jobs nannying for two families full time, running my Etsy shop, blogging almost daily, doing freelance graphic design and illustration, and taking on any side gig I could find. It's been 5 years since I started taking my jewelry business seriously, believing I could start some sort of creative career because of it.  It's been 5 years since I performed music with my old band and my solo project. It's been 6 years since I established so many incredible friendships in the blogging community, voices and friends who helped me believe my voice matters, friends who I still call friends and fellow entrepreneurs and inspirations today. It's been 7 years since I graduated college in a season where creative career opportunities seemed impossible to find or create. It's been 7 years since I decided to embark on an unknown, unmarked path towards where I am now.

I'm a forward thinker and my own biggest critic. As soon as I have reached one accomplishment, I am already setting expectations for myself for the next big thing. But this Anniversary, this year I want to slow down, if just for a second to remind myself that I deserve to be proud of myself, I deserve peace and healthy pride amidst the whirlwind that is my life and my career. In loving and wanting to provide for my team so much, I must remember to love and provide for myself equally as well. Self love, healthy pride, confidence and courage can happen at the same time as being extremely grateful for all that others have done for you and alongside you. Self love is the foundation for loving others well, and even as the author of a best selling book about self love, I myself must remember to practice that every single day, in my moments of celebration and moments or hardship. These last 7 years and most specifically the last 2 years of my store front sure as hell haven't been easy! Haha. But they have been beyond fulfilling, incredibly challenging in the greatest ways, inspiring, encouraging, and forever memorable in the story of my personal life, my brand's growth, and every life of each member of my team. I want to keep growing, I want to keep being challenged in my work and in who I am and what I stand for. I want my business to thrive, and with it, see the lives of all 100+ handmade designers in my store thrive, all of the non-profits that we give to thrive, and all the members of my staff thrive. I want YOU to feel like your best self when you shop in my stores. Positivity is the key, and love and compassion are my greatest goals.

Thank you to each of you who have shopped in my store front and online site. Thank you for giving me reason to feel challenged, for giving me opportunity to grow and make big decisions. Thank you for giving me the chance to discover who I want to be in my career, what inspires me the most, what I am willing to make sacrifices for. Thank you for giving me the chance to become a better version of myself with each day that I invest in my work. Thank you for providing jobs for each member of my staff. Thank you for supporting each handmade designer who is featured in our stores who is working hard to keep their career dreams alive as well. Thank you for shopping and giving us the chance to give back to charity with every dollar you spend.

As my favorite quote of all time says, "Work hard, be kind, and amazing things will happen." - Conan. And in partnership, one of my other favorite quotes, "If you can't love yourself, how the hell are you going to love somebody else? Can I get an Amen?" - Ru Paul.
Business is HARD! Self love is HARD! But if you believe in the journey, if it is truthfully what you want and need, you can make it happen. And I know I'm making it all happen, one step at a time.

So! With all that emotional stuff out of the way, let's get to the fun part, shall we? :)

The Moorea Seal Store Anniversary Party! 
7-9pm June 3rd 
2523 3rd Ave, Seattle WA

Come join us at our second annual anniversary party! Not only do our first 100 guests get a free Anniversary tote, but we're also giving away tons of products from all of our favorite designers. With every purchase, you'll get a chance to spin our giveaway wheel. What will you win? Will it be a new backpack from Herschel Supply Co, some soothing bath and body products from Herbivore Botanicals, or maybe even some gorgeous jewelry by Everli! We have over 100 of our favorite products just waiting for you to win!

Mix and mingle with me and the whole Moorea Seal crew. You're welcome to bring your 52 Lists Project book for me to sign, and we will have plenty of copies on hand too. We can't wait to see you there! We recommend getting there a little early before we open for the big party. Last year we had a line going down the block to grab those first free 100 Anniversary totes, and this year's design is our best yet, you wont want to miss out!

One spin of the giveaway wheel per person.

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